Brandgurus advises ambitious clients on their most complex positioning challenges
Positioning Strategy
Since the founding of Brandgurus in 2005, entrepreneur and positioning expert Julian Stevense – also an executive lecturer in Strategic Positioning at Nyenrode Business University and author of ‘De perfecte positionering’ – has helped more than 150 clients develop their positioning strategies and corresponding propositions. With proven success.
Brand Preference
This success is no coincidence but a direct result of Julian's consistent focus on creating brand preference and securing the associated preferred position. Brand preference drives more customers, employees, and stakeholders to choose your brand or organization. Moreover, brand preference fosters greater loyalty, engagement, and willingness to change among these groups. Ultimately, it even leads them to invest more time, money, and energy into your brand or organization.
Triple Growth
Brand preference leads to triple growth. Growth that is also sustainable due to increased loyalty. Growth across all relevant target groups within the organization, ranging from more motivated and engaged colleagues and candidates to loyal customers and capital investors who are willing to invest more. Brand preference is an unparalleled catalyst and even an accelerator for growth.
・Achmea・Bayer・BCC・bol.com・Bonduelle・Bruynzeel・Buckaroo・CanDo・Coca-Cola・Consumentenbond・Daelmans Stroopwafels・Dobla・Douwe Egberts・Eetgemak・Farm Frites ・Farm Trans ・FrieslandCampina・Gazelle・Greenwheels ・Inventum・Knoppers・Linked Labels・L’OR・Lundia・MAIN Energie・merci・Milieu Service Nederland・Mondi・NVD Beveiligingsgroep・Nyenrode Business Universiteit・OHRA・Overheid・Pickwick・Praxis・Randstad・Rotterdam Factoring・Sijthoff Media・Stanley・Toffifee・Velux・Vredestein・Werther’s Original・Whiskas・Wijzonol・Yakult・Zaanse Mayonaise・Zonnatura
・Achmea・Bayer・BCC・bol.com・Bonduelle・Bruynzeel・Buckaroo・CanDo・Coca-Cola・Consumentenbond・Daelmans Stroopwafels・Dobla・Douwe Egberts・Eetgemak・Farm Frites ・Farm Trans ・FrieslandCampina・Gazelle・Greenwheels ・Inventum・Knoppers・Linked Labels・L’OR・Lundia・MAIN Energie・merci・Milieu Service Nederland・Mondi・NVD Beveiligingsgroep・Nyenrode Business Universiteit・OHRA・Overheid・Pickwick・Praxis・Randstad・Rotterdam Factoring・Sijthoff Media・Stanley・Toffifee・Velux・Vredestein・Werther’s Original・Whiskas・Wijzonol・Yakult・Zaanse Mayonaise・Zonnatura
Move your brand forward with impact!
Do you want to make a real impact with your brand strategy? Outperform the competition? Then stop thinking in solutions and start thinking in challenges. What’s holding your brand back? How can you truly move forward? The key to success isn’t a quick fix - it’s understanding your real challenge. Julian sees problems as opportunities. Opportunities to grow your brand. By diving deep into your challenge, he finds the solution that will truly propel your brand forward.
Simple solutions for complex problems
Nothing is more difficult than providing simple solutions, especially when it comes to extremely complex problems. However, Julian manages to do this every day by combining strategic insight with a pragmatic approach. Don’t expect extensive reports, complicated recommendations or complex models. Instead, Julian devises clear solutions that you can immediately apply yourself.
“In order to move forward, you first have to understand what is holding you back.”
— Julian Stevense
Strategy 1.2.3.
Sometimes you just want to get started yourself. Or you simply do not have the time for a lengthy strategy process that takes months. So where do you begin? Which roadmap should you follow? And how do you achieve the best outcome? Using his Brandgurus Blueprint, Julian guides your team through the three core building blocks of a strategy that is both effective and efficient – all in a single day. He prepares the day together with you, facilitates your team’s strategy development, and of course actively contributes his own thinking throughout the process.
Services:
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How do you make the soft side of your strategy contribute to hard business results? Julian combines his background in business administration with many years of experience as a positioning strategist to create genuine preference for your organisation.
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Which strategy will build the preference you need and the growth that goes with it? Using a directly applicable strategy model – the Brandgurus Blueprint – Julian develops the positioning strategy that truly moves your brand forward.
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What concrete promise will trigger the desired behaviour in your target audience, what relevant benefits do you offer them, and how do you prove it? Using his proposition pyramid, Julian develops the proposition that gets people to take action.