Welcome to the trusted consultancy for positioning strategy and proposition development
Positioning Strategy
Since the founding of Brandgurus in 2005, entrepreneur and positioning expert Julian Stevense – also an executive lecturer in Strategic Positioning at Nyenrode Business University and author of ‘De perfecte positionering’ – has helped more than 150 clients develop their positioning strategies and corresponding propositions. With proven success.
Brand Preference
This success is no coincidence but a direct result of Julian's consistent focus on creating brand preference and securing the associated preferred position. Brand preference drives more customers, employees, and stakeholders to choose your brand or organization. Moreover, brand preference fosters greater loyalty, engagement, and willingness to change among these groups. Ultimately, it even leads them to invest more time, money, and energy into your brand or organization.
Triple Growth
Brand preference leads to triple growth. Growth that is also sustainable due to increased loyalty. Growth across all relevant target groups within the organization, ranging from more motivated and engaged colleagues and candidates to loyal customers and capital investors who are willing to invest more. Brand preference is an unparalleled catalyst and even an accelerator for growth.
・Achmea・Bayer・BCC・bol.com・Bonduelle・Bruynzeel・Buckaroo・CanDo・Coca-Cola・Consumentenbond・Daelmans Stroopwafels・Dobla・Douwe Egberts・Eetgemak・Farm Frites ・Farm Trans ・FrieslandCampina・Gazelle・Greenwheels ・Inventum・Knoppers・Linked Labels・L’OR・Lundia・MAIN Energie・merci・Milieu Service Nederland・Mondi・NVD Beveiligingsgroep・Nyenrode Business Universiteit・OHRA・Overheid・Pickwick・Praxis・Randstad・Rotterdam Factoring・Sijthoff Media・Stanley・Toffifee・Velux・Vredestein・Werther’s Original・Whiskas・Wijzonol・Yakult・Zaanse Mayonaise・Zonnatura
・Achmea・Bayer・BCC・bol.com・Bonduelle・Bruynzeel・Buckaroo・CanDo・Coca-Cola・Consumentenbond・Daelmans Stroopwafels・Dobla・Douwe Egberts・Eetgemak・Farm Frites ・Farm Trans ・FrieslandCampina・Gazelle・Greenwheels ・Inventum・Knoppers・Linked Labels・L’OR・Lundia・MAIN Energie・merci・Milieu Service Nederland・Mondi・NVD Beveiligingsgroep・Nyenrode Business Universiteit・OHRA・Overheid・Pickwick・Praxis・Randstad・Rotterdam Factoring・Sijthoff Media・Stanley・Toffifee・Velux・Vredestein・Werther’s Original・Whiskas・Wijzonol・Yakult・Zaanse Mayonaise・Zonnatura
Move your brand forward with impact!
Do you want to make a real impact with your brand strategy? Outperform the competition? Then stop thinking in solutions and start thinking in challenges. What’s holding your brand back? How can you truly move forward? The key to success isn’t a quick fix - it’s understanding your real challenge. Julian sees problems as opportunities. Opportunities to grow your brand. By diving deep into your challenge, he finds the solution that will truly propel your brand forward.
Simple solutions for complex problems
Nothing is more difficult than providing simple solutions, especially when it comes to extremely complex problems. However, Julian manages to do this every day by combining strategic insight with a pragmatic approach. Don’t expect extensive reports, complicated recommendations or complex models. Instead, Julian devises clear solutions that you can immediately apply yourself.
“In order to move forward, you first have to understand what is holding you back.”
— Julian Stevense
From sparring partner to advisor
Are you looking for an expert to guide you through the entire strategic process? Prefer to take the reins yourself but need a strategic sparring partner along the way? Or do you just want a periodic check-in to ensure you're on the right track? Brandgurus offers it all, from full-scale strategy development to strategic workshops or one-on-one guidance. Based on your goals, preferred approach, and available resources, Julian crafts a tailored proposal.
Services:
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What brand strategy will create the necessary brand preference and drive growth? Using practical, proven strategic models, Julian develops the positioning and proposition that truly pushes your brand forward.
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How do you inspire both internal and external target groups to choose your brand? How do you foster loyalty and turn customers and employees into brand ambassadors? Julian helps clients successfully implement their brand strategy for maximum impact.
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How do you turn the ‘soft side’ of your organization’s strategy into hard results? Combining a business background with years of experience as brand & business consultant, Julian creates preference for your organization too.